How many of you have said to me, or to yourself, “I have to be losing weight! I just went shopping and bought jeans a size (or several inches – if you’re a male) smaller than normal!”?
If that sounds like you, proceed with caution.
While I am sure that term Vanity Sizing isn’t new to most of you gals; it was to me and I am sure it is to most of you guys.
But for any of you who may be unaware of this common sales tactic, it is when a clothing manufacturer labels clothes smaller sizes than they actually are.
A recent article in Esquire Magazine reveals the results of an “investigation” comparing several size 36” pants with their actual waist-line measurements:
Calvin Klein’s offering measured out to 38.5”.
Jeans from Haggar and the Gap were really 39”.
Dockers widened out to 39.5”.
Old Navy was almost three sizes larger at 41”.
The theory behind why these, as well as other, clothing companies do this is two fold. First, it is believed, especially with ladies clothing, that companies can charge more for smaller sizes. They are betting on the “vanity” of their customers. If you feel better in their clothes than in others, you’ll be more apt to spend more for it.
Second, and more appropriate for our purposes, they want to flatter you and make you think you are more fit. Why? So when you try on their hypothetical 36”, you’ll feel great buying a pair or two or three!
So, the next time you’re in the gym and you get on the scale, if the numbers haven’t move, chances are you haven’t moved enough. Also, the next time your in a store, buy what fits and don’t obsess about what size it isn’t.
One last thing…As you all know this weekend marks the 9th anniversary of the attacks of 9/11/2001. Here is a link to a tribute done that is dear to my heart as my Dad’s favorite animals are the “stars”. Sorry Mom – Grab a tissue!
9/11/2010 – NFNF!